Helping Locket Loves Grow Their Online Sales

Full-scale growth strategy combining Meta and Google Ads with email marketing. From cold targeting and retargeting to automated email flows, I built a complete funnel that drove traffic, captured leads, and nurtured them into loyal customers.

Year
2024

Project
Paid Ads & Email

The Goal

Locket Loves is a women’s fashion brand looking to increase online sales and reach more customers through Facebook, Instagram and Google advertising.

They wanted to grow, but without wasting money on ads or making things overly complicated.

My role was to simplify their advertising and create a clear strategy that helped bring in more customers consistently.

What I Did

Instead of running lots of separate ads with no clear structure, I redesigned their advertising into a simple system:

Showing the right products to new customers

We created ads designed to introduce Locket Loves to people who had never seen the brand before helping them discover new styles and collections.

Reminding interested shoppers to come back

Many people browse but don’t buy straight away. I set up ads that gently reminded visitors about items they viewed, helping turn interest into real purchases.

Making Google work alongside social media

We improved their Google ads so that when people searched for clothing online, Locket Loves appeared at the right moment — capturing customers already looking to buy.